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Swiss Design<br />Exhibition

Swiss Design Exhibition

瑞士設計展

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活動時間: 2014.11.1 - 11.16 / 10:00-18:00
展覽地點/講座地點:空軍總部鋁廳
台北市大安區建國南路一段177號

主辦單位/承辦單位:田田圈文創工作群
指導單位:臺北市政府文化局
協辦單位:Swiss Federal office of culture FOC / Swiss arts council Pro Helvetia / Freitag / Museum für Gestaltung Zürich / Hochschule Luzern Design & Kunst / ECAL Ecole cantonale d'art de Lausanne / ZHdK Zürcher Hochschule der Künste / FHNW Hochschule für Gestaltung und Kunst - HGK / 嶼山工房 / 蔡明穎建築師事務所 / 洋蔥設計

特別感謝:ZHdK Jonas Voegeli / 元素集合 張碧倚 / 羅凡怡 / 瑞士台灣同學會會長 廖瑩 / 日內瓦大學交換生 許藝儒
開幕時間:11.02 (Sun) 14:30

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為了迎接2016世界設計之都的準備,我們希望借鏡國外的觀點思考台北的定位,所以我們以瑞士為標地物,因瑞士在歐洲是小國與台灣處境相同,多山、多種族及獨立國生活型態,面積要比台灣大,約1.2倍,人口約700多萬,為台灣的1/3,另外較為重要的是 - 瑞士在設計、金融、製錶、製藥、服務、旅遊和建築馳名全球。更具代表性是文創產業,文創產業帶來豐厚收入,因此國民生活水準很高,瑞士的蘇黎世、日內瓦等城市蟬連世界最佳居住城市排名的前幾名,讓人羨慕瑞士在高度經濟發展下,仍能享受美好生活的本質。
瑞士在歐洲有一種特殊性,在歷史上因為地理環境的關係下被德法義三大國夾雜其中,另又沒有王室的加持的條件下,成為其他鄰國要進貢大國王室所需的鐘錶、珠寶品的最佳製作的生產地,也造就現代瑞士奢侈品工業和繼承精緻工匠的美學思維。瑞士設計是以一貫的嚴謹的態度、實用務實精神為設計的方向,例如瑞士刀和Swatch與Freitag郵差包較具代表性。
瑞士設計風格從20世紀40-60年代起,迅速的蔓延至全世界,我們稱之為國際設計風格,一種網格的規範、簡潔的字體造型、沒有多餘的裝飾及一切以功能為主,所以整潔、嚴謹、工整、理性化的特徵是瑞士設計的精神所在。但今日的瑞士設計扭轉一般人對於瑞士設計嚴肅的刻版印象,因瑞士地理環境關係,設計師擁有相對較多機會到鄰近國家實習,並與其地國家設計師合作,從經驗中吸收各國的原創精神,再與瑞士講求完美且注重細節相融合,成就瑞士當代設計師的百樣風貌。現代瑞士設計朝向更親近、更趣味和更有活力的方向思考。在經過長期設計的演變歷程中,他們仍然保有精確和工匠精神的設計傳統,但也注入多元創意的想法和熱情。

台灣和瑞士不同之處,台灣人重學歷文憑,瑞士重工匠精神,台灣重視規模與量產,瑞士重視硏發技藝,台灣排斥外來專業人才,瑞士卻極度開放、務實、多語文造就多元文化包容的精神,所以借鏡瑞士,因瑞士的嚴謹的工匠思維及風格簡單明確而創造出瑞士風格及瑞士設計潮流,我們也因思考什麼是台灣設計,台灣設計的未來是什麼?台灣如何用本土元素演進、轉變成台灣獨特風格。

田田圈文創因累積多年擧辦國際級活動及展覽的能力,今年希望再以民間的力量擧辦國際級展覽 - 瑞士設計展,活動的內容分為3大部份,1 是瑞士 Freitag、平面設計、書本設計、字體設計及瑞士設計師 Jonas Voegeli作品等,2 邀請3位曾經留學瑞士年輕設計師展出學校的projects, 展現瑞士創意想法及學校資料,3 為了讓參觀民眾有更進一歩了解瑞士設計的機會我們規劃2場次講座,邀請多位曾經有瑞士經驗的專家一起與我們分享及一場次的workshop 活動及瑞士官方文件展,讓民眾有置身在瑞士設計環境的思維中並了解瑞士文創的實力。

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延伸活動

講座1
11/08 (Sat) 14:30 瑞士產品設計 & 瑞士設計教育
蘇容徵 Jung Cheng Su │產品設計師 / 瑞士 ECAL MA Product design
李佳縈 Chia-Yun Lee │設計師 / 瑞士 ECAL MA design for luxury & Craftsmanship


講座2
11/15 (Sat) 14:30 瑞士藝術建築之美
李俊明 Joe Lee│作家 / Swiss Design生命就應浪費在美好的設計上作者


設計工作坊
11/16 (Sun) 14:30 (工作坊報名請check www.facebook.com/tientiencircle
蘇容徵 Jung Cheng Su │設計師 / 瑞士 ECAL MA Product design


導覽
11/08、11/15 (Sat) 13:30

*講座及導覽無須預先報名及費用,惟空間有限請儘早入場*

www.facebook.com/tientiencircle



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Swiss Design Exhibition

Date and Times:2014/11/01 (sat) – 2014/11/16 (sun) 10:00-18:00
Location:Exhibition & Lectures / No 177 Jianguo S. Rd, section 1, Taipei, Taiwan
Organizers:Tien Tien Circle Creative
Collaborators:Swiss Federal office of culture FOC / Deaprtment of Cultural Affairs, Taipei City Government / Swiss arts council Pro Helvetia / Freitag / Museum für Gestaltung Zürich / Hochschule Luzern Design & Kunst / ECAL Ecole cantonale d'art de Lausanne / ZHdK Zürcher Hochschule der Künste / FHNW Hochschule für Gestaltung und Kunst - HGK / United Landing Modules project / Ming-Ying Tsai Architects office / Onino design Associates
Special thanks: ZHdK Jonas Voegeli / Element Plus Pi I Chang / Fan-yi Lo / Tracy Liao / exchange student Hsu Yi-Ju of Université de Genève Hsu Yi-Ju
Opening:11/02 (Sun) 14:30


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For many people, Switzerland is a rich and quiet country in central Europe. Without being influenced by World War I and 2, Switzerland stays neutral as a non-EU member, allowing citizens to take part in the decision of state's affairs. Switzerland locates quietly at the foot of Alps, which make us associate it with folksiness and modesty.

Swiss design is famous for its style of precision, rationality, and the practical function it performs. Besides, the graphic design of Switzerland plays an important role in the world, such as the icons Max Bill, Josef Muller Brockmann etc. From 1940s to 1969s, "the international Typographic style" mainly origination from these designers became popular around the world. The integration of the structure and the precision of the typeface make sure that the information can be communicated effectively, which is not only an advantage but also a disadvantage.

Over conservation and the lack of individuality resulting from the abuse of the style has drawn many designers' attention. Innovation and revolution has become a new focus. In addition to continue the design tradition of precision and high quality, local designers are encouraged to infuse passion and imagination into their works.

The most advanced and modern part of Swiss design will be shown in our project, which let us get better understand of the development of the tradition and new concept. The main purpose is show Swiss design evolution from past until now. Coming back my reasonable idea, The main task of exhibition has 2 issues; one is Swiss design meet Taiwanese people or designers after that improve their design thinking and skill, another is organizing 4 discussion platforms form some specific subject by Swiss designer and Taiwanese designers who had Swiss design education background and also organizing 2 workshop let Taiwanese designers and students getting touch Swiss design thinking.

We think Taiwanese design has gap from international design level. We think we need to do something to change our design enlivenment so we are thinking about to export Swiss design be a good example to Taiwanese designers and normal people.

This project is the first exhibition in Taiwan dedicated to the visual planning, design brand, design education, graphic design and design database. It will also allow creative professionals and workers of design organizations in Taiwan to learn from Swiss design its creative mentality and visual presentation. This exhibition gives designers based in Taiwan an opportunity to come close encounter with Swiss design and design evolution. It will also serve as a new perspective into Swiss style and Swiss design.

Based on the above reason, we would like to organize Swiss design project in Taipei and collaborated with Swiss Federal office of culture FOC / Freitag /Museum für Gestaltung Zürich / Hochschule Luzern Design & Kunst / ECAL Ecole cantonale d'art de Lausanne / ZHdK Zürcher Hochschule der Künste / FHNW Hochschule für Gestaltung und Kunst - HGK. The project separates 2 parts that include the most beautiful Swiss book exhibition and Swiss design exhibition.

The exhibition we focus 4 topics below

  1. Design brand, Swatch and Freitag are most infusing international design companies and specially their concept behind. They will represent design evolution around 20 year’s period.

  2. Design education, we know Swiss design education to change Swiss designers thinking and also infuses new generations. We invite 4 Swiss design universities to present your universities and use documentation, graduation catalogues, media and publication. There have 3 students who graduated from Swiss design universities to present their graduation projects.

  3. Graphic design database, we know "the international Typographic style" is most important style in international design history. We would like to represent part of 100 years Swiss graphic design, we use documentation, books, magazines, posters and publication to represent some icons design master such as Max Bill, Josef Muller Brockmann, Emil Ruder (100 years), Helmut Schmid, Adrian Fruitier, Helvetica (Max Miedinger & Eduard Hoffmann), Wolfgang Weingart and Richard Paul Lohse etc. and few young Swiss designer Norm, Ludovic Ballard and also our guest Mr. Voegeli will present his work at Swiss design exhibition.

  4. Design reference, we collect all information about Swiss design and Switzerland in English and Chinese. We set up a big table as reading area let Taiwanese people want to know more about Swiss design and Switzerland. There has one screening to show Swiss designer how they work and interview.

At the end, we would like Taiwanese people get more idea about Swiss design, we organize 2 times lecture by 3 people who is Swiss specialist and a workshop by Swiss specialist, too.

We use documentation, books, posters, products, display, photos and videos to represent Swiss deign at 2 locations. We organize 4 lectures and 2 workshops by Mr. Voegeli and Taiwanese Swiss design specialist. We do think the project will be successful in Taipei.

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Lecture 1
11/08 (Sat) 14:30 Swiss design and education
Jung Cheng Su │designer / ECAL MA product design, Swizterland
Chia-Yun Lee │designer / ECAL MA design for luxury & Craftsmanship, Swizterland

Lecture 2
11/15 (Sat) 14:30 Arts and Artchture in Switzerland
Joe Lee │writer / Swiss Design Specialist

Workshop
11/16 (Sat) 14:30 (apply for workshop please check www.facebook.com/tientiencircle)
Jung Cheng Su │designer / ECAL MA product design, Swizterland

Guided tour
11/08 (sat)、11/15 (sat) 13:30

*unnecessary booking but space issue, please come earlier *


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聯絡 Contact
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