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The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World
The Most<br />Beautiful Book<br />in the World

The Most
Beautiful Book
in the World

全世界最美麗的書 展覽

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活動時間: 2012.07.14 - 08.05 / 週一~五 09:30-18:30 / 週六~日 12:00-18:30
活動地點: 田園城市藝文空間/台北市中山北路二段72巷6號B1
講座地點: URS21中山創意基地/台北市中山區民生東路一段21號1F
主辦單位: 田田圈文創工作群/田園城市出版社
協辦單位: 德國書藝基金會 (Stifung Buchkunst) / 荷蘭貿易暨投資辦事處 / URS21中山創意基地 / 蔡明穎建築師事務所 / 東京印刷博物館(Printing Museum,Toyko)
開幕時間: 2012.07.14 (Sat) 14:30
策展人:龔維德 Sasson Kung

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近幾年來,不同文化、不同國際間的對話與思想交流使資訊圖文、書籍與電子出版品,各領域構成的網路充滿活力,並呈現全球化的趨勢,其影響力更是跨越各種疆界,無遠弗屆,而人與人的溝通由於網路與電子出版的發展而變得越加快速,我們便越難在這資訊叢林中定位。如果要端看一個國家文化力,第一就是看出版成長的幅度,也表現國人的閱讀習慣及求知的慾望,書是文化的載體,書是傳遞知識最佳途徑,在這21世紀的美學,不只是我們談論的生活美學、工業設計的產品美學,生活環境的建築美學,甚至視覺美學,所以書本也應該更走國際化,也應該要有書的美學。

書各有其貌,有的書緊湊動人,有的書況閱無趣;有的幽默,有的憂傷;有大書,有小書;有厚書,有薄書;有初學閱讀者,也有不釋卷的愛書人,除此之外在美麗的書之上還有最美的書,這些最美的書是經由每年德國書藝基金會(Stifung Buchkunst)評選出來,不過此處的美不僅是線條凹凸有緻,又性感,而不僅是這些製作精美的一般性書籍,確切而言,主要著眼在構思設計與優質的執行技術是一種視覺饗宴。

德國書藝基金會自1991年起在萊比錫書展上頒發國際性獎項「全世界最美麗的書」,參賽作品來自全世界35個國家共700多件作品選拔出 一個會場大獎(Die Goldene Letter) 、一金、二銀、五銅及五個優選作品,而全場大獎及金獎的作品均來自歐洲 (荷蘭、德國、法國、瑞士、捷克等國) 而台灣也是其中的會員國,在近幾十年以來台灣第一位得到銅獎的獎項,所以因此激起策劃此次展覽的主要動機,這次與德國書藝基金會合作展出將近最近十年得獎作品,作品數量達到30-40件作品,藉此次展覽讓所有作品一一真實呈現在展覽的空間,讓書本的設計師、書本愛好者可以經由平面到立體、由版面印刷、紙材、裝訂和設計師的概念想法,清晰了解得獎作品背後的原因和感受書本給予人的五感的變化,這種親近感是書籍不會被電子書取代的主要原因。

這個世代什麼都需要包裝,好的文章也要有好的編排,好的圖片需要好的印刷,期待好的銷售需要找對設計師,呈現好的視覺整體呈現,在這全球趨勢下要打開全世界的市場,需要符合國際市場的水準。 展覽期間除了數次導覽之外,還包含三場講座,特由金碟獎評審委員召集人∕台灣科技大學工商設計系講座副教授 王行恭老師及曾獲得金碟獎金獎得主方信元(一元搥搥)、林銀玲、新加坡大學視覺傳達系副教授 Cindy Wang與讀者分享書籍設計的趨勢及創作歷程。

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講座一
7/21 (Sat) 14:30 「書籍裝禎想要傳達些什麼訊息?」
從書籍裝禎的發展,觀察審美意識的變革
金碟獎評審委員召集人∕台灣科技大學工商設計系講座副教授 王行恭老師
台北市中山創意基地URS21 1F

講座二
7/29 (Sun) 14:30 書籍設計的創作歷程
台灣第一位全世界最美麗的書籍 銅獎得主 方信元(一元搥搥)
三度金碟獎金獎得主 林銀玲
台北市中山創意基地URS21 1F

講座三
8/04 (Sat) 14:30 借鐿國外經驗(亞洲和歐洲)
新加坡南洋大學視覺設計與媒體學院 助理教授 王怡璇 Cindy Wang
荷蘭Gerrit Rietveld Academie 平面設計學士/設計觀察者 林凱婷
台北市中山創意基地URS21 1F

導覽:2012/07/21、07/28、08/04 13:30
龔維德/策展人、荷蘭設計觀察家

*講座及導覽無須預先報名及費用,惟空間有限請儘早入場*

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Best Book Design from all over the World

Organizers:Tien Tien Circle Creative / Garden city publishers
Collaborators:Stifung Buchkunst /Netherlands Trade & Investment Office /URS21/Ming-Ying Tsai Architects office /Printing Museum, Tokyo
Times:2012/7/14 (sat) – 2012/8/05 (sun)
Mon ~ Fri 09:30-18:30, Sat-Sun 12:00-18:30
Location:
Exhibition/Guided tour Garden City space of art
No.6, Ln. 72, Sec. 2, Zhongshan N. Rd., Zhongshan Dist., and Taipei City 104
Lectures/URS21
No.21, Sec. 1, Minsheng E. Rd., Zhongshan Dist., Taipei City 104
Opening:2012/7/14 (sat) 14:30
Especial thanks 王行恭老師 /Stifung Buchkunst Friederike Ottnad
/Printing Museum, Tokyo Minako Teramoto

The history of Best Book Design from all over the World

The history goes back to the beginning of the last century. When, in 1963, the “Best Book Design from all over the World” was crowned in Leipzig for the first time, one picked up traditions reaching far back into the first decades of the last century. 1927, thirteen years after the legendary Internationale Ausstellung für Buchgewerbe und Graphik BUGRA (International Exhibition for Book Industry and Graphics), the Internationale Buchkunst Ausstellung iba (International Book Art Exhibition) in Leipzig was to offer an overview in modern book art and book design. Even though 20 countries took part with almost 20,000 works of 1,100 book artists, it became apparent that in the years following World War I. book design was just gradually finding back to a material-pertinent functionalism. The role of the book had changed dramatically: it wasn’t just a bourgeois status-symbol any more, but was more and more becoming entertainment and educational medium for the working classes. Brochures crowded upon the market as well as cheap people’s editions. The cultural elite reacted to the seeming crisis with national competitions for the “Most Beautiful Book”: in the USA the American Institute of Graphic Art had been electing the “Fifty Books” since 1924, similar contests followed in the Netherlands (from 1926), Czechoslovakia (from 1928) and Great Britain (from 1929). Finally, in 1930, the previous year’s best 50 German books according to printing, image and binding were chosen by an independent jury. In 1933 the German contest was finished by the seizing of power by the Nazis. For German book-culture the Nazi era meant the almost complete break with the developments of preceding decades.

In the early fifties Germany’s political division led to an almost simultaneous establishment of two book art competitions: parallel to the West German vote, begun in Frankfurt am Main in 1952, “Die schönsten Bücher der DDR”/”The Best Books of the GDR” were honoured in Leipzig from 1953 on. One decade later the international competition “Best Book Design from all over the World” was founded in Leipzig. It was planned as a link between the Internationale Buchkunst Ausstellung iba (International Book Art Exhibition) reinvested from 1959 on in five-year intervals. The competition for “Best Book Design from all over the World” began in 1963 with books from 20 countries. Towards the end of the eighties almost 50 countries took part with around 1,300 entries. The titles were sent in by national organisations as a result of their own book art competitions. The constantly rising number of contestants and the accompanying success were visible far beyond the GDR’s borders.

With the fall of the Wall in November 1989 the organisation of two parallel national book art competitions had become obsolete. In 1990, for the first time in almost sixty years, book designers from East and West could once more enter a joint competition, again called, very unexcitedly, “The Best German Book Design”. The Stiftung Buchkunst (Frankfurt am Main), under whose direction the German competition was organised, now made Leipzig the second focus of its work – not least because of the tradition as a former book-city and the hope for synergy effects in the collaboration with the Deutsche Bücherei Leipzig (German National Library), the Deutsches Buch- und Schriftmuseum (German Book and Type Museum), the renowned Hochschule für Graphik und Buchkunst (Academy of Visual Arts Leipzig), or the Leipzig Trade Fair: since 1991 the Stiftung Buchkunst holds the competition and exhibition “Best Book Design from all over the World” in Leipzig. In the first year of reunification 25 countries entered collections of their »Best« – at that time a total of about 500 titles, since then they are again becoming more and more numerous.

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Lecture 1
7/21 (Sat) 14:30 What kind message transfer from Book design?
Golden Butterfly Award Juryleader∕
Industrial and commercial design of NTUST Associate Professor-David Wang
URS21 1F/No.21, Sec. 1, Minsheng E. Rd., Zhongshan Dist., Taipei City

Lecture 2
7/29 (Sun) 14:30 My experience about book design
First Taiwanese awarded Bronze Prize
of The most beautiful book in the world Fang Hsin-Yuan
Three times awarded Gold prize of Golden Butterfly Award Lynne Lin
URS21 1F/No.21, Sec. 1, Minsheng E. Rd., Zhongshan Dist., Taipei City

Lecture 3
8/04 (Sat) 14:30 Reference of book design from Europe and Asia
Nanyang Technological University Singapore - School of Art, Design & Media Assistant Professor Cindy Wang
Dutch Gerrit Rietveld Academie Graphic design / Design scrutator Kai-Ting Lin
URS21 1F/No.21, Sec. 1, Minsheng E. Rd., Zhongshan Dist., Taipei City

Guided tour:2012/7/21 (sat)、7/29 (sun)、8/04 (sat) 13:30
Sasson Curator & Dutch design Specialist

*unnecessary booking but space issue, please come earlier *


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聯絡 Contact
龔維德 Sasson Kung︱sasson19@gmail.com
活動官網:www.tientiencircle.org
田田圈FB:www.facebook.com/tientiencircle
田園城市文化:gardencitypublishers.blogspot.com

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協辦單位 Collaborators
德國書藝基金會(Stifung Buchkunst)
荷蘭貿易暨投資辦事處
東京印刷博物館

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特別感謝 Especial thanks
王行恭老師
德國書藝基金會 Stifung Buchkunst Friederike Ottnad
東京印刷博物館 Printing Museum, Tokyo Minako Teramoto