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The most beautiful<br />Swiss books
The most beautiful<br />Swiss books
The most beautiful<br />Swiss books
The most beautiful<br />Swiss books
The most beautiful<br />Swiss books

The most beautiful Swiss books

瑞士最美麗的書 展覽

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活動時間: 2014.11.1 - 11.30 / 週一~五 09:30-18:30 / 週六~日 12:00-18:30
活動地點: 田園城市藝文空間
台北市中山北路二段72巷6號B1
主辦單位: 田田圈文創工作群 / 田園城市文化事業有限公司
指導單位: 臺北市政府文化局
協辦單位: Swiss Federal office of culture FOC / Swiss arts council Pro Helvetia / 台北書展基金會 / 台灣師範大學 / 蔡明穎建築師事務所 / 洋蔥設計

開幕時間: 2014.11.1 (Sat) 14:30
書籍設計論壇: 國立臺灣師範大學圖書館B1國際會議廳
講座地點: 田園城市藝文空間 / 台北市中山北路二段72巷6號B1

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台灣每年有近50,000本書籍出版,所以就有50,000本書需要設計和編排,而出版的數量也逐漸下滑,最重要的是年輕一代耽溺在電玩或手機的世界,所以紙本閱讀人口也因此流失,當有一天買書的人口愈來愈少撐不起出版業的市場,書籍就會越來越貴,出版社只願意出版翻譯自國外暢銷書,那些純文學及純藝術的學科也因為巿場不足,取消出版計劃,其實最大的損失還是民眾,我們文化水平就會因此牽制外國著作及內容,這不是我們樂見,所以書本設計的包裝就很重要,這是因為書本設計是吸引人的第一關鍵因素。

荷蘭黃色小鴨的吸睛及吸金能力很強,也讓台灣見識到文化創意產業成功的商業化䅁例,出版及書籍設計也是文創產業其中一個類別,如果要發展文創只單靠台灣巿場不容易。因為我們沒有龐大經濟規模,所以我們出版的內容方面需要連結華文巿場,在文字的語系應以中英文雙語版本為未來方向。而書本的整體設計也因朝向國際風格or差異化的台灣風格,才能符合國際設計潮流和競爭力,以上數個觀點可以驗證書本設計在出版市場是非常重要的的角色,甚至可以決定書籍的銷售及歡迎度。

概念構想
瑞士給我們的意象都是一個避稅天堂和高消費的國家,台灣和瑞士不同之處,台灣人重學歷文憑,瑞士重工匠精神,台灣重視規模與量產,瑞士重視硏發技藝,瑞士師徒式的教育,讓技職體系的人才可以得到高薪津的所得並撐起鐘錶的國際巿場,而在設計教育或是出版產業也以相同的原理在操作,專業設計及精密製成成為瑞士書籍出版的典範,所以台灣中華郵政公司有些較精細郵票均要送至瑞士印刷,所以我們希望以借鏡瑞士的方式來閱讀瑞士書本設計及出版製成的態度,以文本的內容來認識瑞士文創的實力。

田田圈文創因累積多年擧辦國際級活動及展覽的能力,今年希望更能擴大書本設計及紙本閱讀的影響力,今年由瑞士官方特別推蔫1位瑞士設計師 Jonas Voegeli (Zurich University of the arts 教授兼視覺傳達設計系主仼) 到台灣參加此次活動並在台灣師範大學舉辦1場書本設計的分享會和工作坊,讓年青學子及一般民眾有一場近距離接觸瑞士平面設計的機會,而展覽活動為瑞士最美麗的書,除了瑞士官方所提供2013瑞士最美麗的書的文本資料和實體書之外,還包含video及書展的海報設計展,另舉辦1講座邀請曾經有瑞士留學經驗張若瑀和參與瑞士印刷workshop平面設計師林國強,一起與我們分享。

這己是田田圈文創以民間的力量擧辦4年來第四次書籍設計展,有15位書本設計專業工作者,出版社、作者等分享,己在書本設計領域上具有一定影響力,非常多年輕設計師因展覽中的書本設計、言講、導覽得到啟發,希望借由全世界美麗的書得獎積分最高 - 瑞士,今年瑞士就榮獲二項最大獎 全場大奬及金獎,給矛我們多元文化、多國語言的創作思維及工匠製成的精確性。

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延伸活動

工作坊
11/02 (Sun)10:00-13:00 瑞士平面設計
國立臺灣師範大學 設計學系學生
Jonas Voegeli │ 瑞士 ZHdK 視覺傳達系主任


講座
11/22 (Sat)14:30 瑞士平面設計
張若瑀 Juo Yu Chang | 設計師 / 瑞士 MFA FHNW-HGK
吳國強 Ralph Wu | 設計師 / 荷蘭 Utrecht school of arts 編輯設計碩士


導覽
11/08 12:00、11/15 12:00、 11/22 13:30
*講座及導覽無須預先報名及費用,惟空間有限請儘早入場*



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The most beautiful Swiss books

Date and Times:2014/11/1(sat) – 2014/11/30(sun)
Mon-Fri 09:30-18:30
Sat-Sun 12:00-18:30

Location:Exhibition & Lectures / Guided tour Garden City space of art
Organizers:Tien Tien Circle Creative / Garden city publishers
Collaborators:Swiss Federal office of culture FOC / Deaprtment of Cultural Affairs, Taipei City Government / Swiss arts council Pro Helvetia / Taipei book fair foundation / National Taiwan Normal university / Ming-Ying Tsai Architects office / Onino design Associates
Opening:2014/11/1 (Sat) 14:30
Special thanks for Swiss Federal office of culture FOC Anisha Imhasly


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The Most Beautiful Swiss Books 2013 Highest award for a book in the international competition

The competition «The Most Beautiful Swiss Books» celebrates its seventieth anniversary this year. In January 2014, a five-member jury awarded 22 books as the most beautiful Swiss books of 2013. Subsequently, the book Meret Oppenheim. Worte nicht in giftige Buchstaben einwickeln was awarded the Golden Letter at the international competition «Most Beautiful Books from all over the world» – the highest distinction of its kind. The most beautiful Swiss books will be presented in Leipzig in March 2014 on the occasion of Switzerland participation as host country at the Leipzig Book Fair.

The Swiss Federal Office of Culture organizes the competition «The Most Beautiful Swiss Books» on an annual basis. It thereby recognizes excellence in the field of book design and production, as well drawing attention to remarkable and contemporary books by Swiss designers, printers and publishers. The independent, five-member jury presided by Manuel Krebs considered a total of 421 entries and chose 22 books as the most beautiful Swiss books of 2013. In judging the submissions to the competition, the jury takes into account each book's overall concept, graphic design and typography, and pays particular attention to innovation and originality. Further criteria include the quality of the printing and the cover, the binding and the materials used.

Swiss entry awarded highest international distinction In Leipzig on 7. and 8. February 2014, the Stiftung Buchkunst conducted its annual competition «Most Beautiful Books from all over the world». Seven jurors from Germany, China, Japan, Austria, Switzerland and the US based their selection on a total of 567 books from 30 countries. These books had previously been awarded in their respective national competitions. Fourteen awards are annually presented: a Golden Letter, a gold medal, two silver medals, five bronze medals and five honorary diplomas.

A Swiss book was awarded the Golden Letter, the highest award at the international competition. The publication Meret Oppenheim. Worte nicht in giftige Buchstaben einwickeln was published in 2013 on the occasion of the artist and poet’s 100th birthday. It provides insight into her private photo and correspondence archive. (Editors: Lisa Wenger, Martina Corgnati; Design: Bonbon, Valeria Bonin, Diego Bontognali; Publisher: Scheidegger + Spiess; Printing: DZA Altenburg). The gold medal also went to a Swiss book, Buchner Bründler – Bauten (Design: Ludovic Balland, Basel; Publisher: gta / ETH Zürich). This book had been entered by the «Most Beautiful German books» competition where the book, having been printed in Germany, had qualified. 2/3 The award ceremony will take place at the Leipzig book fair (Friday, March 14th, 2014, at 4pm, Stiftung Buchkunst, hall 3.0, booth G 600).

Switzerland as host country at the Leipzig Book Fair Switzerland has the honor of participating in this year’s Leipzig Book Fair as host country. An extensive program will take place both at the fair as well as in the city of Leipzig. Marking this occasion, «The Most Beautiful Swiss Books» will be exhibited at the Museum of Fine Art Leipzig from 11. through 16. March 2014. Furthermore, the Swiss Federal Office of Culture, together with the Swiss Arts Council Pro Helvetia, will hold a symposium on the subject of Swiss book design at the renowned Academy of Visual Arts Leipzig on Saturday, 15th March 2014.

The Jan Tschichold Award 2014 goes to the publisher Patrick Frey Each year the jury bestows, independently of the books submitted for the competition, the Jan Tschichold Award in memory of the typographer Jan Tschichold, on whose initiative the Swiss book design competition was launched in 1944. The Federal Department of Home Affairs entrusted the jury in 1997 with the task of annually awarding this honor to an individual, a group or an institution for outstanding book design achievement. This year, the Jan Tschichold Award, which is endowed with 15,000 Swiss francs, is awarded to the publisher, author, actor and comedian Patrick Frey (*1951) from Zurich. He started his small publishing house Edition Patrick Frey in 1986, focusing on photography, art, popular culture and the everyday. In its decision to award the prize to Patrick Frey, the jury recognized Frey’s unique contribution to the world of publishing as well as his ability to seek out artistic expressions beyond the mainstream. With regard to design, the publishing house does not subscribe to a signature style but collaborates with established as well as young independent graphic designers, with remarkable and unexpected results.

Exhibitions and awards From June 26 to 29th 2014, the most beautiful Swiss will be exhibited at the Helmhaus Zürich, alongside the simultaneous publication of the catalogue showcasing the competition. On the occasion of the exhibition opening, the Jan Tschichold Award winner will be presented with his award. In the autumn of 2014, the books will be shown at the Sitterwerk in St.Gall, at Ecal/Ecole cantonale d’art de Lausanne as well as in Lavin/Engadine. As in the previous year, all the submitted books entered into the competition will be displayed alongside the award-winning titles. Hosted by a variety of institutions and local actors, exhibitions are also planned internationally, such as London (Helvetic Centre), Oslo (Grafill), Paris (Centre culturel suisse), Venice (bruno bookshop), Vienna (Typographische Gesellschaft Austria), Taipei (Tien Tien Circle) and others.

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Activity

Workshop
11/02(Sun)10:00-13:00 Swiss book design for student of National Taiwan Normal University
Jonas Voegeli | Head of visual communication department at Zürcher Hochschule der Künste ZHdK

International forum
necessary booking to www.taipeibookfair.org
11/03 (Mon) 14:30 - 17:30 Swiss Book Design
Jonas Voegeli | Head of visual communication department at Zürcher Hochschule der Künste ZHdK

Lecture
11/22 (Sat) 14:30 Reference of book and graphic design from the Switzerland
Juo Yu Chang | designer / MFA at FHNW - Hochschule für Gestaltung und Kunst - HGK
Ralph Kuo Chiang Wu / MA Editorial design of Utrecht School of the Arts

Guided tour
11/08 (sat) 12:00、11/15 (sat) 12:00、 11/22 (sat) 13:30

*unnecessary booking but space issue, please come earlier *


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聯絡 Contact
活動官網:www.tientiencircle.org
田田圈FB:www.facebook.com/tientiencircle
Swiss Federal office of culture FOC: www.swissdesignawards.ch
Swiss arts council Pro Helvetia : www.prohelvetia.ch
台北書展基金會 www.taipeibookfair.org